Country Bank is the backbone of a community nestled in the Pioneer Valley of Massachusetts. This campaign was an ode to the hardworking people of that area, and to the true grit they embodied. We also convinced the CEO of a bank that people actually do watch ads.
Title: "True Grit" Client: Country Bank Executive Creative Director: Sam Pitino Associate Creative Director: Brendan O'Brien Art Director: Sophie London Junior Copywriter: Aly Garcia Relationship Manager: Jennifer Giampaolo Producer: Sylvain Lucarelli Project Manager: Veronica Maroun Production Company: TruthBullet
Title: "True Grit" Client: Country Bank Executive Creative Director: Sam Pitino Associate Creative Director: Brendan O'Brien Art Director: Sophie London Junior Copywriter: Aly Garcia Relationship Manager: Jennifer Giampaolo Producer: Sylvain Lucarelli Project Manager: Veronica Maroun Production Company: TruthBullet
Title: "Pioneers" Client: Country Bank Executive Creative Director: Sam Pitino Associate Creative Director: Brendan O'Brien Art Director: Sophie London Junior Copywriter: Aly Garcia Relationship Manager: Jennifer Giampaolo Producer: Sylvain Lucarelli Project Manager: Veronica Maroun Production Company: TruthBullet
ECD: Sam Pitino
ACD: Brendan O'Brien
AD: Sophie London
Jr CW: Aly Garcia
Production Company: TruthBullet
