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BioShell Brand Campaign

The same company that sells Astroglide lubricant developed a new product – introducing BioShell Germ Defense for your mouth. (It’s a throat spray that protects against incoming germs in crowded spaces.) We created a brand campaign that explains to users when to use the product, using custom minimal 3D rendered visuals that simplify the idea of everyday wellness.

Client: BioFilm, Inc.

The same company that sells Astroglide lubricant developed a new product – introducing BioShell Germ Defense for your mouth. (It’s a throat spray that protects against incoming germs in crowded spaces.) With a new emerging product in a lesser-known category, our task was to develop a brand campaign to generate awareness. We landed on a campaign that simply explains to users when to use the product, using custom minimal 3D rendered visuals that exemplify everyday wellness. Oh, and the voiceover in the brand video is me!

credits

CD: Joe Furmanek
ACD: Sophie London
CW: Blake Henderson
3D: Saeid Samimi